Solgar Vitamins have launched four new multivitamins in a range called MultiPlus. These come under the categories of Brain, Energy, Heart (Cardio) and Vision. And the question is, why, when they already have an impressive choice of multivitamins would they increase the number? While it questions the logic of more choice, some of us might say - it’s long overdue! The multivitamin market is stagnant and over-supplied, with good and bad products, and little imagination.
Few dispute taking a multivitamin isn't a bad idea - they can in fact add benefits to our diets. In this specialist market, with truthfully very little customer understanding, the real question has always been, which one? Age and lifestyle matters a great deal. Now Solgar have gone and added four new multivitamins to their range! But hopefully, rather than adding complications their new range will improve choice and give the lacklustre multivitamin market a badly needed shot in the arm.
And to me, it makes perfect sense. Here’s how. Solgar have obviously done their homework well, they have closely studied the multivitamin sector as well as our modern day eating habits, and made a major deduction.
The breakthrough comes in re-discovering how we ‘used to eat.’ It seems so simple; and our ancestors are leading the way in inspiring us. Science suggests Neanderthal man had fewer of the chronic diseases plaguing modern man, such as heart, stroke, cancer, diabetes, and obesity - generally symptoms of our over-commercialised existence. (He also had more of a bitter tooth.) In short, science is increasingly latching on to the importance of ‘phytonutrients,’ or plant based whole foods which was a basic diet of early man; and equally excited at learning how our body combusts and absorbs these natural chemicals. It’s still an area of investigation. But we do know that phytonutrients in wholefoods is nature’s larder - containing the full spectrum of nutrients: fats, protein, carbohydrates, vitamins and minerals.
The benefits of a smarter multivitamin, a sexier one, are long over-due. If we’re going to take a multivitamin doesn’t it make sense to take one which has additional ingredients to improve other areas of our health, and take it in a form which is more digestible, natural and beneficial?
The Solgar MultiPlus range covers Brain, Energy, Heart and Vision and if you are already taking other natural supplements to support those conditions it might now be helpful to take it in one of those wholefoods multivitamin forms, which is all-round better. The MultiPlus range enables Solgar to better differentiate their customers’ needs and perhaps reduce the amount of supplements taken. And if you don’t require the extra bits, just continue taking one of their other excellent multivitamins.
But what’s so good about the Solgar MultiPlus range? The MultiPlus range Solgar calls the “next generation” in nutrition. To begin with all the MultiPlus range contain,
“…a broad spectrum of vitamins, minerals, phytonutrients and energy rich whole food concentrates, so you can get the advanced benefits for specific concerns and whole body health… in one convenient complex.”
Plant based ingredients pack a ton of benefits, including disease preventing compounds that strengthen immunity and offer anti-aging benefits. The buzz word is “Food synergy.” It’s also helpful to know that it’s the same whole food phytonutrients, vitamins and minerals in each of the multivitamin range but every product is formulated with slightly different key ingredients to support your specific health issue. For example, the Energy MultiPlus Multivitamin contains:
Natural Caffeine from Green Coffee Bean (Coffea spp.), Green Tea (Camellia sinensis) Extract (leaf), Guarana (Paullinia cupana) (seed), Yerba Mate (Ilex paraguariensis) Extract (leaf), Kola Nut (Cola acuminate) Extract (seed), Kaneka® Coenzyme Q-10 60 mg, Alpha-Lipoic Acid 50 mg, Rhodiola Root Extract (Rhodiola rosea) 50 mg, (standardised to contain 1.5 mg [3%] rosavins), Citrus Bioflavonoid (Citrus spp.) Complex (whole fruit).
The Brain, Heart and Vision MultiPluses would contain other key ingredients, according to purpose and need. The cost of purchasing all those key ingredients as separate products would be very high. In the “complex” form it’s going to be cheaper, without compromise, and they’re probably doing more good that way than separately taken, anyway.
Ultimately, Solgar Vitamins say that, “Wholefood nutrition tries to offer 'insurance' that the most important nutrients are provided for our health.”
It’s Whole Body Health Made Simple.
Shop the Solgar range here.